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About My
Career

I am a marketing professional with over 30 years experience in several aspects of marketing as well as a cybersafety advocate with more than five years experience.

 

  • Brand management

  • Marketing Research

  • Promotions/incentives

  • Budgeting/analysis

  • Written and oral presentations

  • Social media

 

I work well in a team environment as well as individually.  I am self-motivated and look forward to taking on new challenges.

Work​

Experience​
 

Founder, Safety Net of PA, LLC, Bensalem, PA
​2016 - present
I have taken my passion for keeping people safe online from such threats as cyberbullying, catfishers, online privacy.  Additionally, I have included services that help people make the most out of what the Internet and technology have to offer them.  This involves reputation management, otherwise known as the Digital Footprint and learning how to do top notch online research for school work. 
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I have made numerous presentations to schools, parents and community groups.  In November 2018, I was a presenter at the annual International Bullying Prevention Association's conference, identifying the early stages of cyberbullying.
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My written works on social media and cyber safety have been published by the Family Online Safety Institute, Calkins Media, InCare, Cengage Wadsworth, and more.  I have been interviewed by several news media companies for stories, including WXTL (ABC) and MTSU (Tennessee).
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I am certified by the U.S. Centers for Disease Control for bullying prevention.
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Senior Marketing Analyst, Premier Dental, Plymouth Meeting, PA

​October 1991 - April 2024

 

​Responsibilities include creation, tracking and management of all marketing/ incentive programs, maintaining all aspects of pricing to dealers and help with various marketing sales tools/advertisements, as well as coordinating the company’s CRM efforts.  I created several key reports involving MROI and the tracking of our retail sales through our distributors.   In June 2011, I became the Social Media Administrator for Premier and was responsible for developing and maintaining our social media efforts.

 

 

Adjunct Faculty, Thomas Jefferson University, (formerly Philadelphia University), Philadelphia, PA

​January 2001-May 2002, June 2010-September 2022

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​Instructed adults in the School of Continuing & Professional Studies in a wide variety of topics.  I was also an early participant in developing materials for Philadelphia University’s Accreditation process with the Middle States Commission of Higher Education in 2012.  A new class which I designed, Social Media Marketing, started in 2017.

 

Education
Philanthropy
West Chester University, West Chester, PA

​December 1996

 

M.B.A. Business Management

 

 

West Chester University, West Chester, PA

​December 1990

 

B.S. Business Management

 

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Pediatric Safety Magazine, September 2018 - Present
Advisory Board Member for Cyberbullying.
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Fifty Shades of Purple Against Bullying, January 2018 - April 2022
Advisory Board Member for cyber-safety issues.
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Bucks County Technical High School
June 2019 - Present
I am a member of the Occupational Advisory Committee for the Business Program.  I have presented to the students on the value of their Digital Footprint and how it can affect their future.
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West Chester University Alumni Association, West Chester, PA
January 1991 - August 2012
I worked on various committees, mainly for the scholarship committee, where I served as co-chair for one year.
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