My very first college class was introduction to psychology. It was a mandatory class and I figured that there were would be very little, if anything, of value to me. I was wrong. I was introduced to a theory that would not only be covered repeatedly over the course of my college life, but also in my life as a marketing professional. That theory was Abraham Maslow’s Hierarchy of Needs. In short, it teaches us why people behave as they do, based on what motivates people. L